Diamond Brands and What They Mean

Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not allow a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

Buying Diamonds Online

With all of the potential for scams concerning diamonds, buying diamonds online almost seems unthinkable! However, you actually can purchase diamonds online, without any problems – as long as you are careful.

First, think about your reasons for wanting to purchase the diamond online, as opposed to making a purchase from a local jewelry store. The most common reason is price. Due to low overhead costs, online jewelers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a price that is too low is a sure indication of a scam.

One of the best things about purchasing online is the unlimited selection. When shopping offline, you are limited to the selection in the stores in your general area. Online, there are no limits. But again, you must use a great deal of care and consideration before handing your money over to someone that you cannot see and have never met!

Before shopping, learn as much as you can about diamonds – especially cut, color, clarity and carat weights. When you are knowledgeable about diamonds, it will be harder for a con artist to rip you off. Once you know more about diamonds, you will be ready to start shopping.

Take your time. Don’t purchase the first diamond that you see that interests you. Instead, look for similar diamonds for sale. Do some comparison shopping to find the lowest prices. Once you have found the lowest price, start doing your investigation. You know about diamonds, you’ve found a diamond that you love, and you’ve found the lowest price – but you are still quite a ways away from actually purchasing that diamond!

Ask about the seller’s credentials, such as professional jewelry associations that they belong to. View and print the seller’s return, refund, and upgrade policies. Also inquire about additional services, such as settings and mountings, sizing, and free shipping. Do a search for customer reviews on this particular company around the Internet. Also check with the BBB Online to see if there have been any complaints.

Ask for a diamond grading report from an independent laboratory such as GIA, HRD, EGL or AGS. You should see this before making a purchase. Finally, use a reputable escrow service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their possession. The seller sends the diamond to the escrow service, and you send the money to pay for the diamond to the escrow service. The escrow service has the diamond appraised, sends the diamond to you, and sends the money to the seller. This is the surest way to protect yourself…again, make sure that you use a reputable escrow service!

A Few Things to Consider Before Shopping

So you really like handbags. Okay, maybe you love them. That much is clear.

But now what? Picking a handbag isn't rocket science, but there are some things to think about when shopping. Some are questions of what you want in a bag, while other considerations are much more practical. Thinking through these can make a difference between being happy with your purchase or leaving your new bag sitting in your closet collecting dust.

Style
You're browsing, and you spot a bag that you're absolutely in love with. Sitting on the rack (or calling to you from your computer screen), it's the cutest thing you've ever seen!

But unless you're going to hang it on the wall of your apartment for your guests to admire, you'll want to ask yourself this question:

What is this bag going to look like on me? Remember that a bag is only one piece of the puzzle - it should ideally match an outfit or your wardrobe (not just color, but also style and attitude). So before buying, mentally cruise your closet and try to think of what you would wear while carrying that bag.

Image is everything!!! When considering handbags/outfits, look at the image you are trying to project. Whether you're going for cute, sexy, cool, chic, conservative, etc. Think of how the bag will help you pull off the image. Remember, everyone is unique and some styles don't work for everyone. Also, not all styles work for every occasion. Generally you will shop with specific kinds of activities or events in mind - and of course a formal night out is not going to be the same as a day of running errands. You might eventually want to develop a rotating repertoire of different styles for different occasions.

Finally, consider your body shape and size. Handbags come in many different shapes and colors along with style, so make sure to pick one that is flattering for you.


Carrying Capacity
All right, so you've found a handbag that looks great on you. But it is a bag, after all, and you just might also want to put stuff in it.

How much will you be able to fit in your potential bag? Also, what are you going to put in it? Along with the overall size of the bag, give some thought to things like compartments and accessibility.

Comfort
Another question: how easy will it be to carry? How big is the bag, and what kind of handle does it have? Depending on where you're going and whether you have a place to put your bag, you might end up holding it for a while.

You're going to look great with your new handbag. You might as well be comfortable too!

Price
From the infrequent buyer to the shopaholic, we all eventually ask ourselves: How much should I spend? What is this bag worth to me? "Worth" is not just a matter of a dollar value, but also of what it does for you when you have it. Will you be happy that you spent the money and bought it? Is it worth giving up lunch for a week to own that cute bag? Is it worth giving up the extra week's lunch for the matching shoes you now need? Whether you spend thousands of dollars on a Hermes Kelly Bag or $8 on a tote bag from Target, if it was worth it to you, then as Bob Barker says… the price is right.

In the end…
Shopping for a bag should be fun. That's what it's all about, isn't it? But if you take a little extra time to consider whether the style, carry capacity, comfort level, and price all suit you - you can end up being that much happier with your choice.

And hey… Informed shopping can be that much more enjoyable anyway!